Bruce Dunlop, BDAn perustaja kertoi keinoista, joihin fokusoida vaikeassa taloustilanteessa, kun mainonnan tuotot ovat laskeneet globaalisti kaikilla markkinoilla.
1) design
2) define
3) target audience
4) targeted revenue
5) survive
Don't uderestimate the content - nothing reflects the show better.
Use your footage.
BBC Sport
Stanley Kubrick Season Promo
If you can't afford to do it right, you can't afford to do it.
Be brave - Idents don't have to be expensive. They do have to be different.
Cult TV idents
Simple good ideas work the best.
Bindass Movies
Use your spots more than once.
Seize the moment
(REC) promo - TV3 Espanja
"Rip off ideas" have to be better than the original.
Berocca
Good ideas cost nothing.
Being Topical - Television will never be the same again, 'cos digital age is with us.
Bruce Dunlopin huoneentaulu.
www.brucedunlop.com/
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