Obama for President

Obama for President: The Campaign that Changed Everything
Jim Margolis/Senior Partner, GMMB and Chief Media Strategist for the Barack Obama Campaign

JOURNEY TO THE OVAL ROOM

The Strategic Imperatives
1. Own change
2. Focus recentlessy on economy
3. Reassure voters about Obama

The Tactics
1. Expand the map
2. Expand the electorate
3. Embrace technology
4. Create the movement

The Four Pillars of Change
UNITY
REFORM + more of the same wonät do
HONESTY
HOPE + there are better days ahead

And here are the videos...
MOMENT
WILL.I.AM./Yes We CAN
DONT KNOW